Polski
Conference Of Modern Solutions In The Wine Industry
march 9-11, 2027
To the conference remains:
184 days 11 hours 30 minutes 12 seconds
Participate in the industry events as part of the Conference Of Modern Solutions In The Wine Industry:
Conference Room 2
The Future of Regional Beers and Polish Hop Varieties – Tradition, Modernity, Consumer Expectations
10.03.2026
11:30
- Opening and debate thesis
What is a regional beer today and what will determine its future in Poland? - Consumer and market 2026: trends, flavors, purchasing occasions
Classic vs. new wave styles, shifting demand, premiumization vs. saving trends, the role of gastronomy and retail. - Quality and style consistency – regional character without compromise
Repeatability, quality standards, process control, building trust in regional brands. - Local raw materials and Polish hops – flavor, availability, advantages
The future of Polish hop varieties, quality and consistency, import vs. local sourcing, cooperation between hop growers and breweries. - Costs and production realities – how to maintain profitability
Energy, packaging, logistics and their impact on product range, pricing, and the development of regional breweries. - What to do tomorrow: cooperation and market development
Collaborations, joint promotional and educational initiatives, raw material contracting, beer tourism and regional identity as a competitive advantage. - Summary and conclusions
Key recommendations and market forecasts for the coming years + Q&A session.
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Marek Gogola – Debate Moderator
Marek Gogola is the founder of Sztuka Degustacji (est. 2012), an educator and sensory expert with over 26 years of experience in the brewing industry. He gained professional expertise at Kompania Piwowarska and as part of the European sensory team of SAB (now Asahi). Today, he delivers sensory training and tastings for the alcoholic beverages sector and, since 2020, has served as the Director of the consumer competition “Piwne Akordy” during the BikoTech Brewing Congress. He also supports breweries in recipe development—at Chmielaki Krasnostawskie 2024, beers from Browar Geneza he was responsible for took 1st place (APA) and 3rd place (AIPA).
Andrzej Olkowski
Andrzej Olkowski – Born on January 28, 1961, in Olsztyn. Graduated from the Faculty of Mechanical Engineering at the Agricultural and Technical Academy (ART) in Olsztyn (1980–1988).He gained experience in modern management and marketing at ASKO Ltd in Amsterdam. After completing his studies, he worked for the architectural firm A. Kretschemer GmbH in Düsseldorf. Upon returning to Poland, he ran his own trading company specializing in industrial goods. In 1993, together with partners, he co-founded Browar Kormoran, investing his own capital in the company. Since 2000, he has served as President of the Association of Regional Polish Breweries, working on behalf of its member breweries, promoting beer culture, and advocating ethical business practices.
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Mateusz Majchrzak
Medal Ceremony
Date
10 marchtime. 12:00
Location
Hall DTrade Fair Studio
Trade Fair Medals Award Ceremony
Conference Organizer
WINE ME
Hall D
Conference Room No. 2
Polish Wine Zone. Knowledge and education for the industry
10:30
Mateusz Papiernik
Stylistic mishmash or conscious diversity? On the polyphony of Polish sparkling wines
12:00
Bożena Maciaszek, Winnica Kmiecia
AccoThe terroir of the Bieszczady foothills – wine and regional identity. The example of the Kmieć Winery.unting in Vinnytsia - how does it differ from "ordinary" business activity
13:30
Dr. Eng. Katarzyna Korzeń
The phenomenon of enotourism – why wine travel is becoming more and more popular?
15:00
Dr. Nina Rapo-Wierzchoń
Expert lecture: Sustainability – fashion, necessity or real value?
10:30
dr A. Pawłowska, Polish Wine Chamber
Regional authenticity. How geographical indications and traditions build wine value and unlock promotion thanks to EU funds
12:00
Arek Prośniewski, Vineyard Hello Sun
Welcome Sun – wine born of light. A tale of place, exposure and the energy of place.
13:15
Robert Stawski, Aris Vineyard ‘Lightly touched muscat’
14:30
dr Katarzyna Korzeń
A tasting journey through the finest flavours of Polish wine.
15:45
Masterclass Piotr Płochocki, The Płochocki Vineyard
Time – the winemaker's greatest enemy or ally?
Exhibition Studio
Hall D
Trends Panel And Exhibitors Presentation
11:00 - 11:30
Malayali spirits Chandramohan Nallur
Brewing a Global Cultural Fusion for the Modern Generation.
13:00 - 13:40
Emilia Sznajder - co-owner of the Sznajder Family Farm in the Barycz Valley
From seedlings to pickles, or how to pickle and why to eat pickled foods.
13:40 - 14:40
mgr inż. Dawid Wieloch
How to create wines that succeed on the market? Sensory analysis and consumer research in winemaking practice
11:00 - 11:30
Marek Płusa - Manufaktura Kameduły
Vacuum systems in fruit processing and polyphenols
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13:00 - 13:30
KDCP Kancelaria Doradztwa Celnego i Podatkowego Rutkowski i Wspólnicy sp. z o.o.
Krzysztof Rutkowski
Ada Marciniak-Becela
Angelika Bania
Planned legislative changes in the brewing industry.
13:30 - 14:00
Nickal sp. z o.o. Anna Kamińska
MODERN FISH JERKY - as an alternative protein snack
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14:00 - 15:00
Tomasz Wojtkowski, MSc Eng. – Co-manager of the family-run company LeMag – fermentation centre
Cider in Poland and around the world.
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See what else we have prepared
Recognition for our exhibitors medal and diploma award ceremony
This event honors the best of the best, highlighting their contribution to the development of the industry and the presentation of cutting-edge solutions.
Innovation of the Year
For a product, technology or solution that introduces an innovative approach, improves existing processes or addresses market needs in a new way.
Trade Fair Premiere
For a new product, service or solution making its debut at the trade fair, attracting attention and standing out for its market potential.
Leader in Quality and Professionalism
For a company or brand that consistently maintains high standards of quality, reliability and professional service, building trust among customers and business partners.
Trendsetter
For a company or brand that actively influences the development of its industry, creates new directions and inspires others to embrace change, staying ahead of current market trends.
Conversations that shape the future of the industry
We invite you to the Trade Fair Studio, where exclusive interviews with industry experts and leading exhibitors will provide insights into the latest trends and innovative solutions.
In an inspiring environment, market leaders will share their experiences and visions for the future, providing valuable insights and knowledge.
Industry experts
Conversations with market leaders and specialists.
Trends and innovations
The most important directions in industry development.
Live interviews
Inspiring conversations straight from the trade fair.
Join us and discover what is shaping the future of the industry.
Inspiring conversations and new opportunities
The B2B Networking Zone is an extension of the conference, offering participants a unique opportunity to engage in direct conversations with speakers and other industry experts.
In a less formal atmosphere, participants can exchange insights, ask questions and establish valuable business contacts.
Direct conversations
Meetings with speakers and industry experts.
Exchange of experience
Discussions, knowledge and inspiration after the conference.
Business relationships
Contacts that can develop into business cooperation.
Join us, continue inspiring conversations and build relationships that can open up new opportunities for your business.
See the atmosphere of our fair
Take a look behind the scenes of the events, see full rooms, expert discussions, and the most interesting moments of previous editions.
