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Polish Wine Zone. Knowledge and education for the industry

Conference Organizer

Hall D
Conference Room No. 2

Polish Wine Zone. Knowledge and education for the industry

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10:30

Mateusz Papiernik

Stylistic mishmash or conscious diversity? On the polyphony of Polish sparkling wines

12:00

Bożena Maciaszek, Winnica Kmiecia

AccoThe terroir of the Bieszczady foothills – wine and regional identity. The example of the Kmieć Winery.unting in Vinnytsia - how does it differ from "ordinary" business activity

13:30

Dr. Eng. Katarzyna Korzeń

The phenomenon of enotourism – why wine travel is becoming more and more popular?

15:00

Dr. Nina Rapo-Wierzchoń

Expert lecture: Sustainability – fashion, necessity or real value?

10:30

dr A. Pawłowska, Polish Wine Chamber

Regional authenticity. How geographical indications and traditions build wine value and unlock promotion thanks to EU funds

12:00

Arek Prośniewski, Vineyard Hello Sun

Welcome Sun – wine born of light. A tale of place, exposure and the energy of place.

13:15

Robert Stawski, Aris Vineyard ‘Lightly touched muscat’

14:30

dr Katarzyna Korzeń

A tasting journey through the finest flavours of Polish wine.

15:45

Masterclass Piotr Płochocki, The Płochocki Vineyard

Time – the winemaker's greatest enemy or ally?

Medal Ceremony

Date

10 march
time. 12:00

Location

Hall D
Trade Fair Studio

Trade Fair Medals Award Ceremony

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Trends Panel And Exhibitors Presentation

Exhibition Studio
Hall D

Trends Panel And Exhibitors Presentation

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11:00 - 11:30

Malayali spirits Chandramohan Nallur

Brewing a Global Cultural Fusion for the Modern Generation.

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13:00 - 13:40

Emilia Sznajder - co-owner of the Sznajder Family Farm in the Barycz Valley

From seedlings to pickles, or how to pickle and why to eat pickled foods.

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13:40 - 14:40

mgr inż. Dawid Wieloch

How to create wines that succeed on the market? Sensory analysis and consumer research in winemaking practice

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11:00 - 11:30

Marek Płusa - Manufaktura Kameduły

Vacuum systems in fruit processing and polyphenols

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13:00 - 13:30

KDCP Kancelaria Doradztwa Celnego i Podatkowego Rutkowski i Wspólnicy sp. z o.o.
Krzysztof Rutkowski
Ada Marciniak-Becela
Angelika Bania

Planned legislative changes in the brewing industry.

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13:30 - 14:00

Nickal sp. z o.o. Anna Kamińska

MODERN FISH JERKY - as an alternative protein snack

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14:00 - 15:00

Tomasz Wojtkowski, MSc Eng. – Co-manager of the family-run company LeMag – fermentation centre

Cider in Poland and around the world.

The Future of Regional Beers and Polish Hop Varieties – Tradition, Modernity, Consumer Expectations

Conference Room 2

The Future of Regional Beers and Polish Hop Varieties – Tradition, Modernity, Consumer Expectations

10.03.2026

11:30

  1. Opening and debate thesis
    What is a regional beer today and what will determine its future in Poland? 
  2. Consumer and market 2026: trends, flavors, purchasing occasions
    Classic vs. new wave styles, shifting demand, premiumization vs. saving trends, the role of gastronomy and retail. 
  3. Quality and style consistency – regional character without compromise
    Repeatability, quality standards, process control, building trust in regional brands. 
  4. Local raw materials and Polish hops – flavor, availability, advantages
    The future of Polish hop varieties, quality and consistency, import vs. local sourcing, cooperation between hop growers and breweries. 
  5. Costs and production realities – how to maintain profitability
    Energy, packaging, logistics and their impact on product range, pricing, and the development of regional breweries. 
  6. What to do tomorrow: cooperation and market development
    Collaborations, joint promotional and educational initiatives, raw material contracting, beer tourism and regional identity as a competitive advantage. 
  7. Summary and conclusions
    Key recommendations and market forecasts for the coming years + Q&A session.
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Marek Gogola – Debate Moderator

Marek Gogola is the founder of Sztuka Degustacji (est. 2012), an educator and sensory expert with over 26 years of experience in the brewing industry. He gained professional expertise at Kompania Piwowarska and as part of the European sensory team of SAB (now Asahi). Today, he delivers sensory training and tastings for the alcoholic beverages sector and, since 2020, has served as the Director of the consumer competition “Piwne Akordy” during the BikoTech Brewing Congress. He also supports breweries in recipe development—at Chmielaki Krasnostawskie 2024, beers from Browar Geneza he was responsible for took 1st place (APA) and 3rd place (AIPA).

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Andrzej Olkowski

Andrzej Olkowski – Born on January 28, 1961, in Olsztyn. Graduated from the Faculty of Mechanical Engineering at the Agricultural and Technical Academy (ART) in Olsztyn (1980–1988).He gained experience in modern management and marketing at ASKO Ltd in Amsterdam. After completing his studies, he worked for the architectural firm A. Kretschemer GmbH in Düsseldorf. Upon returning to Poland, he ran his own trading company specializing in industrial goods. In 1993, together with partners, he co-founded Browar Kormoran, investing his own capital in the company. Since 2000, he has served as President of the Association of Regional Polish Breweries, working on behalf of its member breweries, promoting beer culture, and advocating ethical business practices.

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Mateusz Majchrzak